BTS and Halsey have broken the record for the most viewed music video debut in YouTube history, only a day after it was set by Blackpink.

The video for their collaboration ‘Boy With Luv’ debuted on April 14 and amassed a staggering 74.6 million views in its first 24 hours. It’s almost twenty million more views than Blackpink’s  ‘Kill This Love’, which scored some 56.7 million only a day previously.

In turn, Blackpink had dethroned Ariana Grande who achieved 55.4 million views in one day with  ‘thank u, next’.

It wasn’t the only record that the K-Pop giants took from Blackpink either. ‘Boy With Luv’ defeated the girl group by becoming the fastest music video to hit 100 million views, reaching the milestone in under 2 days.

In a four star review, NME’s Rhian Daly hailed the band for “[setting] the bar intimidatingly high”.

“As they continue to break records and defy expectations, BTS’ metaphorical (and already palatial) home is only going to get bigger. ‘Map Of The Soul: Persona’ is proof of that, and finds them setting the bar intimidatingly high – for fellow K-pop artists, ones across the globe, and themselves,” our review stated. 

“As their story shows so far, it’ll be no surprise if they raise it again next time round.”

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