Mac Miller has debuted the video for "100 Grandkids." Its arrival announced his third album GO:OD AM—and it's a promising first look. The video itself is pretty lighthearted: Mac has a prominent role in a school theatre production of what appears to be Romeo and Juliet, only with most of its child actors dressed as zoo animals. (Watch how a tiger finds a ballerina unconscious, believing that she is dead, before he fatally drinks poison.) But the song, as to be expected from the Pittsburgh rapper, is more complex. He interpolates Puff Daddy lyrics to stress his commitment to hip-hop, but as he explains early on, his quest to make $100,000 is bittersweet because of a distinctly millennial struggle: He's putting off having children, despite his grandmother wanting "100 Grandkids."

GO:OD AM is out September 18 and available for preorder now. Tickets for Mac's album release parties can be ordered at his official website.

Revisit "Mac Miller Kicks a Freestyle" on Myspace.