Super Bowl LI (51) is set for this Sunday (February 4) with the New England Patriots squaring off against the Atlanta Falcons. While the talking heads, Vegas odd makers and sports diehards will be focusing on the final score, come Monday morning, everyone else will be talking about what took place between each timeout: the commercials.

At this stage, the game has become almost secondary to the entertainment spectacle of advertising. The Super Bowl not only declares the best team in football, but it also determines the fates of companies looking to score big with expensive ad campaigns. Companies like Apple have built their brands on 60 second spots seen by millions.

In anticipation of the new crop of commercials that we’ll see on Sunday, we take a look back and spotlight the 15 most memorable Super Bowl commercials ever.

“1984” – Apple (1984)

We start things off with that Apple “1984” spot, which is regarded as the most controversial and talked about Super Bowl commercial ever. Debuting in 1984, the timely ad, inspired by George Orwell’s dystopian novel, casts IBM as “Big Brother” and Apple as the “rebel/game-changer” bringing down the system. Airing only once during the Super Bowl, the piece was dark in tone and style, directed by visionary director Ridley Scott.