On Sunday, MTV aired its annual Video Music Awards. The event was heavily promoted, featured the always entertaining Miley Cyrus as a host and included a number of impressive performances (and Kanye West announcing he's running for president), yet on its own network, MTV, a mere 5 million people tuned in to the inaugural 9pm airing, which is 3 million less than 2014.

Viacom did do something a little different this year, airing the event across 10 networks—MTV, MTV2, VH1, VH1 Classic, CMT, Logo, BET, Centric, Comedy Central, TV Land. This helped, and the VMAs averaged nearly 10 million viewers during the live airing. However, even if viewers were down, this year's award show set a Twitter record. Throughout the night, 21.4 million tweets were posted, beating out the Super Bowl.