In a
crowded market, product differentiation is crucial for a company's success.
Branding plays a key role in product differentiation by creating a unique
identity and positioning in the market. A strong brand can set a product apart
from its competitors and attract attention from consumers.
 
Branding
helps to communicate the unique selling points of a product and convey its
value proposition to consumers. Through branding, a company can showcase its
strengths, values, and benefits in a memorable and impactful way. This
communication can influence consumer perception and drive purchasing decisions.
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