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  • Pinterest Enhances Search - Automotive Digital Marketing Professional Community

    Pinterest has been growing in popularity month over month, but that hasn’t stopped them from expanding their product. Much like Facebook, the pin-board social…

    www.automotivedigitalmarketing.com

    Pinterest has made a large step forward by acquiring the search-focused company VisualGraph. What does this mean for Pinterest marketing moving forward? Let’s take a look.Essentially, VisualGraph’s technology will make Pinterest users better able to search through the ever increasing mass of pins on the site. VisualGraph is a small company, with owners Kevin Jing and David Liu being the only employees, but their tech is powerful. Pinterest says the acquisition “will help us build technology to better understand what people are Pinning. By doing so, we hope to make it easier for people to find the things they love.”The reason Pinterest wanted VisualGraph specifically is that their technology is able to recognize an astounding number of objects in pictures. With this tech implemented, Pinterest users will be able to type a term like “blue sweater” and find nearly every blue sweater available on Pinterest, even if their is no associated meta info detailing the image as such. The graph can also filter pornography

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