You Get What You Pay For: A Customer’s Service Nightmare - Automotive Digital Marketing Professional Community
There’s one thing that all auto franchises have in common when it comes to service: battling independent auto shops. I’m fairly certain that not a day goes by…
Richard Holland writes: "The low-price gargantuan that is Wal-Mart is one of those independents that you are competing with for, at the very least, revenue from oil changes. Oil changes are an important piece of your service revenue as most dealerships will offer multi-point inspections with them. This can then lead to other services a consumer may not be aware they need. Wal-Mart is not equipped, staffed or trained to handle most major services that an inspection could reveal. In fact, it appears, it’s even having problems getting oil changes done properly."
A recent article in The Consumerist, shared the story of a woman who brought her vehicle into Wal-Mart for an oil change. She was called 15 minutes later and informed that a tech had driven her car through the bay door and into a guardrail. She was left without a vehicle and faces a prolonged fight with Wal-Mart. Luckily for her, the media stepped in and a local dealership then offered her a loaner care and is assisting her in finding a new vehicle.
