Integration of Bulk SMS API is the easiest way to send automated Promotional or transactional SMS directly from website, mobile application or software etc. For Example- It is not possible to create and send OTP SMS to individual user, So by integrating application program interface on your platform you can send automatic generated unique combination of digits with the help of transactional bulk SMS API. Many Bulk SMS service providers offers simple code which you just have to put in your website’s code. MSG91, A renowned Bulk messaging service provider company offers easy to implement code which help the users to avoid needless coding. TO use bulk SMS services at its best. Visit: msg91.com/sms-for-developers