Digital marketing involves the advertising of a product or service through digital media, like websites, blogs and social networking sites, websites, emails and applications. It's a method to reach consumers in the places they browse online. Digital marketing allows companies to reach specific groups, track results in real-time and adapt strategies to ensure maximum efficiency. Digital marketing can be described like SEO, PPC and email marketing and content marketing. Marketing via digital channels is increasingly vital as we get more technologically connected and reliant on technology.