500px.com/stevetwomey Pay Per Click spots are the advertised positions at the top of the real Google search engines| When someone clicks on Google and types in a keyword| a company will have paid to advertise their product or service when someone types in that keyword| These results will show up in multiple spots| at the top of the page| on the side or at the bottom| Someone people| myself included do not want to click on the advertised spots| Why you ask? Before I was even interested in SEO| I just did not trust the paid ads as much as the search terms which came up naturally (organic search results)| My frame of thought was if a company is legitimately related to my search topic| then they would pop up near the top of page one or two| As a business owner you want your website to be found| you don’t really care how it gets done| you just want the best bang for your dollar and a healthy ROI| For the Pay Per Click Model you| as the advertisee pay the Marketing Company a surcharge to run your