4 Buyer Incentives that Sell HomesWhen you find your home struggling to compete against similar listings, selling can seem difficult at best, impossible at worst. You’ve cleaned, staged, upped the curb appeal and lowered the price. So what else is a seller to do? Offer incentives. Outlandish incentives make headlines, but basic incentives that fill real buyer needs have the most power to get your home sold. Here are four you should consider offering to help you sell:1. Interest rate buy-downWhen a seller offers to “pay points,” it means they’ll award the buyer a certain number of percentage points of the sales price, which will, in turn, be paid to the buyer’s lender as discount points that bring the buyer’s interest rate down. This decreases the pressure buyers feel to guess the best day to lock in their interest rate, and sends the message that, if they buy your home, they’ll automatically beat the market rate. Seller-paid rate buy-downs also save buyers money on their monthly payment over the lifetime of t