There can be few sites that wouldn’t benefit from increasing the proportion of users who visit the site more than once. Return visitors don’t come with new acquisition costs and will generally have higher conversion rates, making visitor loyalty a hot metric to monitor.No matter how great your content is, the uncomfortable truth is that a large proportion of users probably leave your website on their first visit and never come back.  Finding ways to identify what engage users and what drives them away can bring significant gains.So, which is your best page for building visitor loyalty?It sounds like a simple question that can be answered with a quick visit to Google Analytics, but finding the answer might be harder than you think.  Most people would look for this answer by looking at visitor loyalty by landing page. What that report actually shows you though is how many visits the user had made before returning to the site via that page, rather than how many they made as a consequence of arriving from it. The