"The Age of Misery"
In its early days, the Chipmall mall went through a period of depression. Although online transactions have become very common in daily life, the vast majority of users still find it "inconceivable" to buy electronic components online in the prevailing environment. At that time, the cross-border e-commerce market of electronic parts and components was not yet favored and stimulated by capital. Although the online trading of electronic parts and components entered an active period, the trade of electronic parts and components was still dominated by traditional channels. Enterprises that dared to try e-commerce were feeling the stones to cross the river, and faced with the doubts of the industry and customers.
Cross-border e-commerce of electronic components has a strong development momentum, but the soil is not yet mature, and customer loyalty is extremely low. Despite doubts and pressure, the fledgling Chipmallmall is very passive due to lack of supplier resources and customers.