If you're reading this and you don't know what digital marketing is, it's probably because you've never really done it before. Digital marketing is a huge part of our lives—it seems like there's an app for everything, and we use them all the time. But what does digital marketing actually do?What is Digital Marketing? Digital Marketing is the process of using digital tools, such as email marketing and social media, to promote a brand's products or services. It's important for companies to understand how digital marketing works in order to succeed.Digital marketing is any activity that promotes your products or services via the web, mobile devices and other digital channels. It can be print-based (ads in magazines), TV-based (ads on TV), radio-based (radio spots) or include all of these things together.