With 25 years in technology, finance, and marketing, I was determined to control my own destiny in my next career.At this time the real estate market was booming and I started down the real estate investor route buying, fixing, and selling homes. Initially, I obtained my real estate license to reduce my acquisition and selling costs as an investor. After a couple of years I found buying and selling other people’s properties was the most fun, decided to obtain my broker’s license, and rebooted DFWCityhomes as a real estate brokerage. In late 2009, I repositioned our service to target the “full service broker” of residential real estate market and create a new reduced fee tier competing with full service brokerage’s. I am elated with the success of this model.