I am a seasoned digital marketing professional with 17 years of experience, specializing in driving business growth and success through strategic digital marketing and analytics.
In my most recent role, I served as the Director of Digital and Analytics at CashmanKatz, a leading advertising agency, where I oversaw digital marketing, web development, and analytics for all clients.
During this time, I successfully developed and implemented digital marketing strategies that have propelled our clients to achieve their goals, leveraging my expertise in digital strategy and analytics.
Prior to my role at CashmanKatz, I held the position of Digital Marketing Director at Namco Pools, where I led the ecommerce and omnichannel marketing efforts for a prominent swimming pool and outdoor recreation retailer. During my tenure, I achieved remarkable success by growing ecommerce revenue by nearly 2,000% in the first year through web and marketing optimizations. I managed all aspects of NamcoPool.com, including the ecommerce platform, and crafted integrated marketing campaigns utilizing radio, OTT, paid search, social media, and display advertising.
As a Marketing Manager at Bob's Discount Furniture, I played a crucial role in providing executive-level analytics and insights to support the company's robust growth phase. I managed the digital content calendar for social media, email, and display marketing campaigns, collaborating with third-party agencies and vendors to ensure the implementation of cutting-edge digital marketing techniques.
Earlier in my career, I served as a Marketing Director at Infinity Group, where I crafted and managed comprehensive social media, paid search, and email marketing campaigns. I excelled in targeting and engaging clients through various advertising platforms and oversaw Google AdWords and SEO strategies.
Throughout my career, I have consistently demonstrated my ability to leverage data-driven insights and digital marketing strategies to achieve outstanding results. I'd love to connect to learn more about you and your company's marketing strategy..