The fact of the matter is that hiring the seasoned sales professional at this too early stage is simply going to lead to failure rates which are high, and morale which will be very low. The bottom line for these results is that they simply got started with the company at too early a stage.

The fact of the matter is that in the beginning, it is the founders of the early stage companies who should be the sales people. Even without the intense sales training, they are the true professionals. They are so much more convincing when they visit a customer for so many reasons, beginning with their complete product knowledge, their intense desire to succeed and their great interest in any feedback that will lead them to proper revisions they will turn into future sales. The founders have the ability to be able to make the changes and adaptations they might need on the fly, and this is always so critical in the early stages. The founder out cold-calling will soon grasp this so important business aspect which will only lead to their being such a better leader and director as the company continues to grow.

Typically, founders emanating from the technology side are more hesitant to take on this role, as opposed to those that come from the entrepreneurial side. They must understand though that this step is vital in gaining knowledge just what the customer really wants and how the product will sell best. It is only when the founders have developed proper scripts and methods through their personal efforts that they can bring in outside sales help.

These simple steps and suggestions are what the Spectral Capital Promotion team has found to be the most direct route from just getting started to great profitability.