Following the right people is a sure way of getting noticed especially when you start a dialogue or reply to them.In addition, following experts in your niche is a sure way for you to learn important tactics from them.Also when you follow someone you will be placed at the top of their follower list and this will give your profile extra exposure.Some people game the system and get followers by unfollowing and then refollowing popular accounts.By following popular accounts you get exposure from being at the top of the list of followers of a celebrities account for a time.It is very important to make sure that the tweets you post are properly understood.