Services like conversion rate optimization and customer acquisition strategy round out the agencies data obsessed culture. Before Parcon Media Chris spent almost 3 years as the Director of Digital Strategy at an advertising agency in Newport Beach. In his tenure Chris was instrumental in developing agency best practices and attracting and securing multiple large clients. Chris wasn’t always in advertising. He was a VP at a real estate investment banking firm after playing Baseball at the College of William and Mary. He serves on the boards of the Irvine Public Schools foundation and American Advertising Federation Orange County. Chris is a member of YEC (Young Entrepreneurs Council) and Gen Next an invite-only organization of successful individuals dedicated to learning about and becoming engaged with the most pressing challenges facing future generations. Chris lives in Irvine with his wife Sara, daughter Sawyer and bulldog Gooch.