With 65.2 million views, congratulations @taylorswift13 + @taylornation13 on breaking the record for highest female and solo 24-hour debut for any music video on @YouTube ???? https://t.co/yY6GkcuILa pic.twitter.com/wlKZ4zyHOk

— YouTube Music (@youtubemusic) April 28, 2019

“’Me!’ is a song about embracing your individuality, and really celebrating it, and owning it,” Swift explained of the song during a Thursday evening interview with Robin Roberts. “With a pop song we have the ability to get a melody stuck in people’s heads and I just want it to be one that makes them feel better about themselves.”

Her last album, 2017’s Reputation, debuted at No. 1 on the Billboard 200 chart ahead of launching an accompany world tour. Swift will next be seen among the ensemble cast of Oscar-winning filmmaker Tom Hooper’s big-screen adaptation of the stage musical Cats.