The research, commissioned by Casumo, found that one in five men with red hair ahead 25-34 have been getting more sexual attention from the opposite sex with the continuing rise of Sheeran’s fame. It was also found that ginger men have been receiving less jokes about their hair color.

”It’s unsurprising that red-heads are attracting more attention now than in previous years,” said a Casumo spokesman. ”Donning fiery red locks are popular among both male and female celebs with stars like Emma Stone and Isla Fisher leading the way for red-headed women.

”Ed Sheeran has shown how his appearance has no affect on his talent and more people are embracing their natural color.

They added: ”It seems that when it comes to gingers, the brighter the better.”

As well as red-headed men revealing that their confidence had increased, it was also found that a third of women polled said that their opinion of ginger males had improved since Sheeran’s rise to stardom. OnePoll.com spoke to 175 ginger men and 1,000 women.

The singer-songwriter released his massive-selling third album ‘÷’ in March before headlining Glastonbury Festival in June.

Ed Sheeran’s upcoming tour dates are below:

Tickets are available here

Wednesday 9 May – Belfast Boucher Playing Fields
Thursday 24 May – Manchester Etihad Stadium
Friday 25 May – Manchester Etihad Stadium
Saturday 26 May – Manchester Etihad Stadium
Sunday 27 May – Manchester Etihad Stadium
Friday 1 June – Glasgow Hampden Park
Saturday 2 June – Glasgow Hampden Park
Sunday 3 June – Glasgow Hampden Park
Friday 8 June – Newcastle St James’ Park
Saturday 9 June – Newcastle St James’ Park
Sunday 10 June – Newcastle St James’ Park
Thursday 14 June –  London Wembley Stadium
Friday 15 June – London Wembley Stadium
Saturday 16 June – London Wembley Stadium
Sunday 17 June – London Wembley Stadium
Thursday 21 June – Cardiff Principality Stadium
Friday 22 June – Cardiff Principality Stadium
Saturday 23 June – Cardiff Principality Stadium
Sunday 24 June – Cardiff Principality Stadium