The album is set to be released at the end of March and you have a handful of singles out already…

And more coming, too. More coming.

More coming, too?

We're taking the multi-single approach, yeah. Rather than going to radio with a song, we're hitting digital formats with several songs, so we're blanketing people with moods and energies, rather than stampeding them with this one song we're making them love.

How has that strategy worked so far?

Really amazing. I've found that I find media is very event-driven now. So, for instance I was at Art Basel, so I did the sound installation piece for my friend's art show, but I also did a show with H&M, Alex Katz, and PAPER Magazine, so I had a show, and that dovetailed into another story for PAPER Magazine, and then for New York Fashion Week I was here, and I did the standard show, and I featured a lot of artists I had been collaborating with. When I put out "Pipe Dreams" I released a music video, so I'm releasing an op-ed story with Jezebel next week. I'm taking little moments and creating little soundtracks with the different songs, and hoping that that media just lives online, and just kind of grows and gets shared organically.

I think word-of-mouth will be a big part of this particular musical story, I would say, but we'll help people along the way. I'm doing a bunch of festival type shows over spring and summer. Keeping it spontaneous and customized is my best description. Oh, we just put out a film, too. We put out a little movie. It's a mini-movie called "The Ride," and it attacks the themes of the album from a different angle. It's me and some other female musicians talking about what it's like to be a female in this industry, so we're taking different angles of what I do. I'm sharing these stories with people, and having that be the impetus for people to listen to the new songs.

Absolutely. Now, what would you like fans to know, or people who know your name to know about this new era before they hit play?

That's a good question. Oh my gosh. Probably to enjoy it, because I'll probably never make the same thing again, because I never seem to make the same thing twice, so fall in love, but not too deeply, because the next project will be totally different.

But not too deeply?

Yeah. That's what I would say. It was a moment in time. The last day when we mixed it and I heard a couple of the songs in their completed form, I completely broke into tears because I realized that the studio had been like a little island for me where I went to go pick up the pieces, and patch myself back together through the songs. You never can recreate those creative times, and as much as I like live shows, I think my favorite place to be is in the studio.

Yeah?

I would say so. It's special. It's like when you fall in love. It's like, they're magical times, you know?

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