When Cold Fronts wanted to make a video for their single, "Primetime," they passed on the run of the mill ideas. They wanted to do something a little different.

"We didn't want to do something where just the band was playing, and it was a band performance kind of video," frontman Craig Almquist told Myspace. "And we didn't want a love story kind of thang."

So after meeting the video's director, Glassface, who turned the Philadelphia rock outfit toward something a bit whimsical and techie, they knew the direction they'd take.

"[Josh] just pitched the idea of the video game thing, and I don't know it just kind of happened naturally," Craig explained. "But I really like how he wrapped up the whole time thing—the time element in 'Primetime.' So it was cool. I think he definitely helped guide it into a much more unique music video."

Cold Fronts are set to hit the road in July with shows in Philadelphia, Boston, Asbury Park, Brooklyn and Washington, DC Visit the band's website for more information.

And watch their video for "Primetime" below.