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From a new fashion line to a new album, there was a lot to see and hear at MSG on Thursday.

On Thursday, Kanye West along with 20,000 attendees packed out New York's Madison Square Garden to launch both his latest Adidas Collection and his new album. Predictably, the event began fashionably late, but once underway it was a captivating experience with striking visuals, celebrity, innovative beats and Kanye West on the microphone in full-on conversation mode. While the concept/staging was a bit of a head scratcher, the event was an over-the-top, yet unexpectedly intimate experience and ultimately a clear success. Here are the Top 8 moments from the big show:

 

The Clothes

To mark the first day of New York Fashion Week, Kanye launched Yeezy Season 3, his latest collection in collaboration with Adidas. Hundreds of models stood on the floor of the arena on two makeshift platforms covered in tarps, wearing formfitting leggings, sweatshirts and other basic staples in shades of brown and other warm tones like butterscotch, maroons, yellows and pewter. However, Season 3 weren't the only looks in the house. Kanye nailed the normcore aesthetic with a snapback baseball cap and crewneck T-shirt and nearly stole the show in an undeniably understated way. Then there was the limited merch sold in secretive stalls throughout the arena including a 'Mom and Pop's' shirt emblazoned with airbrushed images of Kanye's late mother Donda West on one side and Kim's late father Robert Kardashian on the back.

 

‘The Life of Pablo’ Unveiling

Of course the Madison Square Garden event wasn't only about showcasing his latest collection, but unveiling his new album too. Over the past few weeks, the album has taken on a life of its own on social media. The title has changed from Swish to Waves, before being announced as the cryptic acronym TLOP. All the while, it's sparked a hilarious feud with Wiz Khalifa, a myriad of related tweets and West's assertion that it is the "album of a lifetime." Thursday was the public debut of The Life of Pablo, which Kanye referred to from the stadium floor as a "gospel album."

So what does it sound like? There's so much autotune you would've thought Future had been unleashed all over the record. There are deep house grooves ready to soundtrack any party from intimate to extreme. There are hits and features galore. Appearances include Chance the Rapper, Frank Ocean, the Dream, Yung Thug, Rihanna, Kelly Price, Kid Kudi, Ty Dolla Sign and Post Malone. Kanye hasn't had a headcount of guest vocalists this high since 2010's My Beautiful Dark Twisted Fantasy.

 

Kanye Being Kanye

"Name one genius that ain't crazy" says one lyric from The Life of Pablo. In true Kanye fashion, he couldn't help but be boastful nor resist talking about his propensity to dream. Based on what he had to say, he could easily start a new career writing quotes for inspirational posters. Choice Kanye quotes from the afternoon: 

"I just want to bring as much beauty to the world as possible."

"If you're an artist, you just have to do what's in your heart and fight for every dream you may dream, whatever discipline it may be. No one can tell you what field to stay in."

Oh, and he let slip that he told Anna Wintour backstage that he wants to be the creative director of Hermes.

 

Shout Outs

One of the new tracks starts off with an unexpected shout out to Ray J and mention of his track "I Hit it First," about, ahem, sleeping with Kim Kardashian before Kanye was on the scene. Kanye's new song alludes to that narrative before getting truly braggadocious. He also name-drops Taylor Swift in such an uncouth way that T-Swift BFF Gigi Hadid promptly stopped bopping along in the crowd as soon as the lyric hit...

 

More Shoes

Kanye pledged to make more shoes available to the masses following this most recent collection. Explaining that the limited batches were necessary to market-test a new line, now that Yeezy is in its third season and officially established with a proven consumer base, Adidas will be manufacturing more and also lowering the prices of the exclusive and highly expensive gear.

 

Video Game

Towards the end of the presentation, he offered a sneak peek of a video game he's been working on. The concept is his mom traveling through the gates of heaven. After he played it on the jumbotron, he mentioned that people—presumably tech insiders—in SF diss him and that "this shit was hard to do," before playing it a second time so the audience could truly grasp the artistry of it all.

Tech was ever-present during the event. Much of the album was played off a variety of iPhones and iPods as well as streamed from Souncloud. Kanye claims in a lyric of a new song that he wishes his "dick had GoPro" in a nod to the immersive camera.

 

Guest Stars

Olivier Rousteing of Balmain and former French Vogue editor Carine Roitfeld sat amongst the Kardashian and Jenner family in the stands while A$AP Rocky, Pusha T, the Laker's Nick Young aka Swaggy P and Vic Mensa surrounded Kanye on the floor as he spoke and played the album.

 

Models Turn Up

After Kanye left the main floor to reunite with his family backstage, right-hand man Virgil Abloh stepped up to the deck to takeover the music selection. His picks of "All Day," Rihanna's new single "Work" and Beyonce's "Formation" set the models alight, whipping them into a frenzy as they danced and sang along.

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