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The crooner discusses his romantic concept album debut, 'Seven Sundays.'

 Hailing from Inglewood, SiR creates an addictive hybrid of RnB built on inventive beats, textures and rhythms. When paired with his own expressive voice, the outcome is something that's closer to a sonic experience than simply a sound...Something that wouldn't be out of place in a basement record shop, but not all that surprising if it appeared on the Billboard charts as a featured hook.

The release of album Seven Sundays marks his move from the background to the spotlight. After lending his writing talents to songs for Jill Scott and forthcoming tracks from Tweet, Tyrese and Anita Baker, amongst others, Seven Sundays establishes SiR as an artist in his own right. To craft the fourteen tracks, he collaborated with a plethora of area producers like Knxwledge, Iman Omari, DK the Punisher, J LBs and Tiffany Gouché known for their respective work with artists including Kendrick Lamar, Justin Bieber, Jhene Aiko, Iggy Azelea and more. The debut is a concept album in a loose sense, charting the many intricate stages of infatuation to courtship, eventual relationship and beyond song by song, resulting in the ultimate make out record. 

Your lyrics are specific while also striking upon universal themes. Is it ever a challenge to be so honest? 

I feel like my best music comes from the most personal place. I don't have to say anyone's name or put anyone out there to get my point across. I just tell it how I see it.

When writing lyrics, what do you set out to channel?

That depends on the mood I'm in. I just try to make sure I'm getting one point across. I write from all kinds of different places. My mood determines my mode.

What's it like writing for other artists versus when you're writing songs to record yourself?

Those two things are one in the same. I create with no intention. I don't write with anyone in mind. Songs find their home. If they belong with me, most of the time it's because no one understood it like I do, so I put it out myself.

In terms of collaborating with other producers, how did you decide on the beats/music and producers and what you'd use?

I spent a lot of time just stackin' up songs with DK The Punisher and J.LBS in the beginning. They helped me pick the records we'd use, and I added a couple of my favorite joints. I had a ton of records to choose from, but these songs felt the best together. After the success of the initial preview release, Kenny from Fresh Selects and I sat down and discussed what records would be a good addition to the original songs. We came to an agreement on 14, and the rest is history.

What do you want listeners to take away from Seven Sundays?

Chill. Relax. Love. Live. Don't be afraid to be you.

What are your aspirations career-wise?

I just wanna do music for a long time.

What's it like to be making music in LA at this point in time?

Being from LA is hard in general. But doing music out here isn't how I look at my situation. I'm just being myself. This is what I love to do. That's the only reason I still do it. It's like a drug. For the most part it's tearing you apart. But when it's good it's good.

If you could collaborate with any fellow musician, who would it be and what would you want to make with them?

I want to work James Fauntleroy. We would write. I would love to work with this guy. He's from my city!

What's one of the best Sundays you can remember?

Waking up. Going to first service (church). Getting home at around 12 after a full meal. Laying in bed and listening to neo-soul. Playing music I loved on the perfect day for rest and relaxation. Going to bed way too late knowing I had school the next day.

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