After having worked in digital marketing in Australia and overseas for many years, I established Datalicious, a new breed of performance agency that strives to makes data accessible to non-analysts and to provide actionable insights to marketers.

As a data evangelist and keen digital marketer, I enjoy the opportunity to lecture at the University of Sydney and to speak at conferences about the power of data in optimising marketing communications. I work closely with leading industry bodies and solution providers such as ADMA and Omniture, where I contribute to councils and advisory boards in order to help define industry best practice.

Specialties:Data, Analytics, Media, Testing, Targeting, CRM