It has become one of the UK’s most sought after fragrance stores for authentic oriental and western fragrances gaining a remarkable recognition of reputation in perfumery. It has grown to new heights of vibrant vision within a short span of time.Formerly member of Western Valley Holding, the perfume house has recently been taken over by one of the UAE’s leading business entrepreneurs, Mr. Saber Al Battash, the founder, the owner and the chairman of Royal Diwan Group. This is the result of a successful merge with this leading European company and partnership with Western Valley Avenue London Limited for the past three years. Royal Diwan Group as a partner has tremendously been successful in its launching of the Western Valley perfumes throughout UAE and the Gulf regions.

Now the full acquisition and purchase of the company’s operation by Mr. Saber has been achieved as a result of his past and recent business tours across the continents dealing with remarkable perfumers around the world and as a result of a milestone dedication to enhancement and improvement and the challenges offered in the field of research & development. Marking the beginning of an exciting new chapter in its history, the new undertaking is determined to continue the vision of creativity through innovative concepts in perfumery and luxury fragrance.