Checkout our new blog post: Offensive in any language -- www.24hourtranslation.com/offensive-in-any-language.html
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Checkout our new blog post: Offensive in any language -- www.24hourtranslation.com/offensive-in-any-language.html
Show moreCommunication skills, including writing, speaking and listening to and with customers, supply chain members, employees and other stakeholders, are the most important factors in building brand equity. Brand equity is the premium value that buyers assign to a known brand name, above and beyond the generic features and benefits it offers. All brand managers strive …
www.seochat.com/c/a/marketing/8-essential-factors-for-strong-brand-equity/
Show moreStrategies for Building Strong Brand Equity - www.24hourtranslation.com/strategies-building-strong-brand-equity.html
Show moreThe strategy that you develop for your website should begin before your site is developed. The best-laid plans begin with knowing your customers needs
www.bloggingtips.com/2016/04/06/12-steps-successful-online-strategy/
Show moreWhen entering foreign markets, companies face a number of differences that quickly become apparent and others that are not so obvious. Generally, cultural and linguistic differences are easily recognized, but legal differences aren’t so obvious. Law in the United States…
www.24hourtranslation.com/differences-legal-systems.html
Show moreDeciding to market internationally can be extremely risky and costly for businesses, but the opportunities can be very rewarding. Before a business enters a new market, it should take time to evaluate the country’s laws, customs, languages, preferences, ethical codes,…
www.24hourtranslation.com/6-skills-every-international-manager-must.html
Show moreImagine you are a language translator with an instruction manual or legal contract to translate. Unfortunately, the document is badly written. Significant parts are incomprehensible, and you fear you won’t provide an accurate translation of the author’s intended meaning, particularly…
www.24hourtranslation.com/quality-translation-starts-before-a-document-is-written.html
Show moreWhen writing documents to be translated from English to another language, remember that all writers make mistakes and have weaknesses. Consequently, all documents should be carefully revised and edited before they are sent to a translations company. Taking time to…
www.24hourtranslation.com/revise-edit-document-translated.html
Show moreCommunication is the fuel that drives business. For business to function, people must work together to reach common goals. Such an end requires communication. Through communication, teams of people collaborate to share ideas, establish goals, and develop strategies. Consider any…
www.24hourtranslation.com/six-pillars-communication.html
Show moreGlobal marketing can be extremely challenging for managers. This is particularly true when your headquarters are in Houston and your customers are in Shanghai, Dubai and Istanbul. Cultural, economic, political, legal, technological and infrustrural forces differ between regions, nationalities…
www.24hourtranslation.com/how-to-research-global-markets-for-your-business.html
Show moreOver the past decade, the world has shrunken to previously unimagined proportions. For example, products and services that were once popular in only one country now are embraced throughout the world. As more businesses and nations make international agreements, as…
www.24hourtranslation.com/nonverbal-communication-in-international-business.html
Show moreDeveloping Cross‑cultural Business Intelligence The decision to grow through international expansion can be rewarding, but the path to success is filled with obstacles. Each country has special laws, languages, cultural practices, education and skill levels, infrastructure condition and economic and…
www.24hourtranslation.com/how-to-become-a-global-leader.html
Show moreIn today’s world of multinational businesses, international workforces, multilateral free trade agreements and global immigration, communicating with people from diverse cultural backgrounds and ethnicities is necessary. The people who attend your next presentation might include buyers, IT professionals, business associates,…
www.24hourtranslation.com/how-to-present-to-foreign-audiences.html
Show moreThe following questions are provided to assist in the development of content for a multicultural audience. A. What is the objective? Is it to inform, to convince, to sell, or something else? Decide and get it clear. Once you know…
Developing Content for a Multicultural Word: www.24hourtranslation.com/developing-content-for-a-multicultural-world.html
Show moreAre You Sexy Enough to Be an Interpreter? In the 21st century, people’s perceptions have changed in almost every way. Several decades ago, women with sex appeal, good looks and seductive smiles became actresses, air-hostesses, receptionists or models. These jobs…
www.24hourtranslation.com/are-you-sexy-enough-to-be-an-interpreter.html
Show moreMarket scanning is the process of continually analyzing theexternal market environment in order to define the market’s needs, track competitoractions, stay alert to new regulations, identify value-added technologies andadjust to economic conditions. The key benefits of effective scanning are theidentification of new market opportunities and the development of proactivestrategies to guard against market disruptions. The following illustrationdetails the components included in a market scan and how they relate to your businessand suppliers, the workforce and ultimately, the customer.
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