What is it about Morrissey that attracts Latinos? It may be that it echoes the music of Mexico, the ranchera. His trembling falsetto brings to mind the rich, sad voice of Pedro Infante, while his effeminate stage presence makes him a U.K. version of Juan Gabriel. As in ranchera, Morrissey’s lyrics rely on ambiguity, powerful imagery and metaphors. Thematically, the idealization of a simpler life and a rejection of all things bourgeois come from a populist impulse common to ranchera.