RAP ARTIST LAZARUS RISES FROM UNDERGROUND TO MAINSTREAM WITH SIZZLING HOT NEWALBUM “HEART OF A HUSTLER”
LOS ANGELES, August 10, 2007 — Rapper, songwriter and producer, Lazarus hit mainstream with his single, “Enemy and I,” featured on the soundtrack of the feature film, “ALPHA DOG,” directed by Nick Cassavetes. The film has generated lots of buzz in the industry with its A-list co-stars, including Justin Timberlake, Sharon Stone and Bruce Willis. The reviews for the movie have been good, and the critics have been kind.
The single “Enemy and I” caught the attention of renown music manager Qadree El-Amin who heard the track and said “That’s hot! Who is the artist?” an introduction was made and shortly thereafter the two began working to get the single out. Qadree gained major notoriety in the early 90’s when he discovered mega Pop/R&B group “Boyz II Men”. He successfully managed the multi-platinum group for more than fifteen years. Qadree has also worked with such superstars as Janet and Michael Jackson and hit R&B group Blackstreet. Known for his knack of discovering new talent, Qadree strongly feels’s that Lazarus is a true “find” and brings a new and exciting flavor to the game.
Lazarus’s debut album titled “Heart of a Hustler” will be the first release launching his new independent label, Lazarus Records located in Sunset Towers in Los Angeles, CA. The album will be distributed by KES Music and available in stores September 7, 2007. In a society where it seems rap and hip hop music has ran it’s course, music critics say “the diversity of Heart of a Hustler is new and refreshing”. Imagine a little reggae, rock and a bit country over a hip hop beat. On stage Lazarus has the charisma and body of LL Cool J, the intellect of Tupac, and the street edge of 50 cent and he’s twice as nice on the eyes. To hear music visit www.myspace.com/Lazarusrecords
About Lazarus
Intrigued by the name “Lazarus” everyone wants to know what the story behind the name is. Born and raised in Lake Charles, Louisiana Rawlin “Lazarus” Guidry survived a turbulent childhood of abuse, violence and neglect that lead to an even more turbulent teenage life. As a young kid hustling on the streets Lazarus landed himself in juvenile detention at the age of 14. Like so many other teens Lazarus lived and loved the hip hop culture, especially the music. While in juvi, Lazarus decided to take his love for hip hop, music and poetry to the next level. Once released, he recorded his first single, “Another Day on the Hustle,” with a neighborhood rap group.
Hustling the streets by day, and writing poetry at night, Lazarus listened to the rap music that filled the airwaves – namely Houston’s hardcore rapper Crime Boss. “He has been the biggest influence on my music,” said Lazarus. “He’s the real deal. He’s a rapper and a lyricist, and he rapped about the life I was living at the time.” Giving more props, Lazarus adds, “Anybody who’s true to the game knows that Crime Boss was a rapper who influenced the art form.” Other musical influences include rappers N.W. A., 8-Ball, and MJG. Although he was extremely passionate about his music, it just wasn’t paying the bills.
Two years later, Lazarus was busted again for selling drugs and although he was a juvi, the courts decided that he would stand trial as an adult. He was sentenced to 12-years! Remarkably his attorney, an advocate for child rights, convinced the judge to reverse the sentencing on the grounds that Lazarus was only 17 years old and truthfully the sentencing was harsh and unusual. Lazarus was paroled and allowed to finish high school. For such fate, he adopted the rap moniker “Lazarus” in reference to the biblical character that was raised from the dead and was given a second chance at life.
Reid Johnson, publicist
Infinite Scope PR
7201 Melrose Avenue, Suite 201
Los Angeles, CA 90046
P: 323.937.2400 | F: 323.937.2420
www.infinitescopepr.com
Hey Guidry, Still in Vegas...I was at THE fight last night...Mayweather slapped the fish n chips out of Hatton's mouth the hard way! The Brits were talkin smack all the way up to that point... BOOOAH! I'll holler when I get a break.
