"Everybody says, 'Oh, they bringing back the '80s.' No. I am just wearing pants that fit. It's not rocket science,"
– Jerreau, member of Fly Union
Honest, direct, and sincere - that defines the music and brand of
the newest lifestyle movement hitting college campuses, major
urban epicenters, and internet blogs worldwide. Meet the group
you will
never forget: Fly Union.
Named one of the nation’s top bands to watch in 2008 by URB
magazine, the Atlantis Music Conference, and Columbus Alive
Magazine, as well as recently being selected as a Mountain Dew
artist of the week, the Ohio natives are well on their way to
critical, commercial, and financial success. Lyricists Jerreau
Smith and L.e. along with producers JSwifa and Eyeon, have
set their mark on being the most successful recording act of
their generation; modeling themselves as the 21st Century version
of the iconic band the Beatles. Not only in music, but how
the Beatles changed the entire entertainment landscape with
everything they created. From attracting the most fanatical
admirers, to changing history on how documentary movies
and animated movies were made, to creating new images each
decade in style, just as the Beatles defined a generation, Fly
Union is setting out to do the same with their generation and
take the
combination of groundbreaking music and branding to
heights unseen in recent memory.
Since their first compilation release in early 2007, entitled
“Kill Fly U”,
the crew has been busy touring everywhere from
college campuses,
to arenas opening up for N.E.R.D and Lupe
Fiasco, all the way to
hosting their fans at sneaker boutique
“open mics” across the states. The focus of Fly Union is
creating a lifestyle brand; whether it’s their
fly boy trademark,
their innovative music or their unique fashion
sense, Fly.U
plans to be an aspirational brand that represents
ingenuity,
positivity, and authentic style. Fly Union sums up their
feelings about their brand and their impact on society like this:
“We had a dream to do music and to get out of the
current situation we were in ...It's like there's no other
place we would rather be"
