sara bareilles, biggie day, blak thor, tofer brown, the coathangers, coconut records, the fall of troy, cream abdul babar, decimation blvd, division day, golem, holy hail, kennedy, kill hannah, le fawnhawk, matt ROAN, menomena, molesterol, janelle monáe, murder beach, lisa papineau, the rosebuds, sleep therapy, snowden, stone rider, the supersonic jets, rufus wainwright, yo majesty, jenny owen youngs
Alternative is about more than just t-shirts. Our vintage-soft fabrics and tailored fits have made us a wardrobe staple for t-shirt lovers everywhere, but our primary mission has always been to promote creativity, individuality, and uninhibited expression.
For us, a tee is a form of art - the highest possible fashion statement. It's not some casual garment anymore. It’s a medium, it’s a canvas, and it’s more exciting and more lovely and more awesome and more appropriate than any old blouse or boring coat-and-tie you could ever put on. Your t-shirt is YOURS. You can wear it how you want, cut it and dye it and screen it how you want, and when you’ve loved it until it’s worn thin and Swiss-cheese holey, you can reconstruct it and preserve it how you want.
Look around: the potential to create is everywhere! And you – an intrinsically musical, artistic, intelligent, creative being – possess the ability to extract and transform it into works of pure art. So why not? Make a film. Write a song. Paint a picture. In whatever medium you choose, follow your ideas to fruition every opportunity you get!
It is our hope to impassion you to do something new, today and every day. We want you to be who you are, to do what you want, and to put your stamp on the world. Create! Inspire! Think free!
There is no alternative to being who you are.
Who I'd like to meet:
Free-Thinking People.
The term "free-thinking people" may include, but is not limited to, bass players, sculptors, actors, environmentalists, DJs, girl rockstars, political activists, cool moms and rad dads, graffiti artists, drummers, punk kids, models, really hot models, greaser boyfriends, Brooklyn soccer moms, pastry chefs, world travelers, comedians, seamstresses, cupcake bakers, party throwers, schwati schwa, window shoppers, lion tamers, identical twins, triplets, bartenders, pin-up girls, soft rock fans, race car drivers, marketeens, horror film enthusiasts, authors, marathon runners, photographers, majorettes, radio DJs, pillow fighters, nail biters, bloggers, prom queens, little brothers, big sisters, uncles, earth intruders, space invaders, painters, charm school students, sailors, organ grinders, dancing monkeys, yoga instructors, rainbow chasers, secret agents, three-legged dogs, athletes, independent filmmakers, tattoo artists, poodle breeders, burlesque dancers, entrepreneurs with hearts, make-out bandits, student drivers, cowboys, personal assistants, nursing school dropouts, nurses, white boys who like hip hop, bikini girls with machine guns, nude mountain climbers, croquet players, Sunday drivers, hair stylists, Vikings, tiny revolutionaries, accountants with teddy bear collections, roller skaters, superheroes, gun molls, recovering sorority sisters, vegans, Teenage Mutant Ninja Turtles fanatics, freelance dogsitters, fierce individuals, etc...
