ke time to attend fashioread.bi/28TLpzV Paris sun scorches Kate Moss and David Beckham at Vuitton PARIS (AP) — Africa was the theme in more ways than one at Louis Vuitton's menswear fashion show as the Paris sun scorched shades-wearing celebrity attendees Kate Moss and David Beckham.Here are the highlights of the day's spring-summer 2017 shows.HEATED CELEBRITIESInside the storied courtyard venue — inside the Palais Royal — Moss wore a marbled Louis Vuitton silk shirt and pants and posed for cameras under the sun, followed by a rather wintery looking Beckham in a black knit sweater.Miami Heat star Dwyane Wade, 34, appears naked on the cover of ESPN The Magazine's latest "Body Issue."But in the Paris heat it was his clothes the three-time NBA Champion was rocking at Thursday's Louis Vuitton front row — alongside the NFL's Victor Cruz and soccer star Rio Ferdinand."Today I've relaxed and chilled with my Louis V.," he told the Associated Press in Vuitton suit with chic colored markings.Wade, who likes to m

tem prread.bi/28TLkfz At least 4 tornado touchdowns confirmed in northern Illinois CHICAGO (AP) — At least six tornadoes touched down in northern Illinois Wednesday night as powerful storms swept across the upper Midwest, damaging rural communities and forcing thousands of soccer fans to seek shelter during the Copa America semifinal in Chicago.The National Weather Service said an EF-2 tornado with estimated top wind speeds of 115-125 mph cut a path more than 11 miles long and about four football fields wide through the city of Pontiac, injuring four people Wednesday night. Survey crews also identified three EF-1 tornadoes, with maximum winds up to 110 mph, that struck Cissna Park, Ottawa and West Brooklyn. No injuries resulted from those storms.Survey crews were investigating damage along three separate supercell paths, the weather service said."We are fortunate things are not worse and are thankful there were no fatalities," Illinois Gov. Bruce Rauner said in a Thursday morning statement.The storm sy

have pread.bi/28TLrYw Maple Leafs' overhaul continues with 1st pick in NHL draft BUFFALO, N.Y. (AP) — Hiring coach Mike Babcock and general manager Lou Lamoriello last offseason was the Toronto Maple Leafs' first major step in their high-priced bid to restore relevance to one the NHL's most recognized franchises.The next significant piece in the Maple Leafs' rebuilding plan will be added Friday night, when Toronto has the first pick in the NHL draft. Though Lamoriello has been careful not to tip his hand, the consensus is the Maple Leafs will usher in the 100th year of pro hockey being played in Toronto by pinning their future on Arizona-born center, Auston Matthews.The 18-year-old Matthews, who played pro hockey in Switzerland last season, is ranked first by NHL Central Scouting. Matthews has the chance to be the seventh U.S.-born player selected No. 1, and first since Patrick Kane by Chicago in 2007.The next two rated players are Finnish-born forwards Patrik Laine and Jesse Puljujarvi.The Maple Leafs

dirt tread.bi/28TLnbh Up to 210,000 gallons of oil spills from California pipeline VENTURA, Calif. (AP) — An underground pipeline spewed thousands of gallons of crude oil Thursday near the Southern California coast but the foul-smelling goo was contained in a lengthy stretch of ravine and never reached nearby beaches.About 29,000 gallons of oil spilled and flowed at least a quarter-mile in the canyon near Ventura, fire authorities said.Resident Kirk Atwater said he called 911 after smelling and hearing the flowing crude."We started getting this horrendous smell and I knew right away what it was," he said.Atwater, 56, said he went up the canyon on his motor scooter and found the oil gushing from an above-ground box that he surmised covers equipment."It was just pouring out like water coming out of a fire hydrant," he said.He said he found a posted phone number and reported the leak to the pipeline company.Fire crews responded and a pump house operating the line was shut down. Firefighters built a dam of

ul, Jaread.bi/28TLgfQ Agent: LeBron James to skip Rio Olympics AKRON, Ohio (AP) — LeBron James has all the gold he needs this summer.Days after leading the Cleveland Cavaliers to the NBA title, James said he will not play in the Rio Olympics.James' agent, Rich Paul, told The Associated Press that the two-time gold medal winner informed USA Basketball of his decision Thursday.The 31-year-old James was named MVP of the Finals after leading the Cavs past Golden State, ending Cleveland's 52-year championship drought.James and his teammates were honored Wednesday with a parade in Cleveland that drew an estimated million spectators.He left the rally clutching the golden Larry O'Brien Trophy, the only shiny reward he'll chase this summer.James is being celebrated with a similar event in his hometown Thursday night.The four-time league MVP waited until after the season to announce his decision on Rio. He's the latest big-name to withdraw from the American team, joining Stephen Curry, Russell Westbrook, Chris P

those looking to gbit.ly/28TD4fD How to Use BigQuery for Large-Scale SEO (Or Whenever Excel Fails) Posted by Dom-Woodman[Estimated read time: 13 minutes] What will this post help you do Work with very large amounts of data. E.g. internal link audits, backlink audits, log file analysis Perform complicated queries on data quickly. Improve how you work on problems by forcing you define exactly what you’re looking for, rather than wandering aimlessly through data. What do we do when the workhorse fails?What do you do when Excel fails? Maybe you have more than a millions row of data. Perhaps you’ve tried to filter a large dataset with a VLOOKUP and Excel has decided to lay down and die. Excel is a fantastic tool, but that doesn't mean it’s what we should use for everything. What should you use? The traditional answer is SQL, but setting up a SQL server if you haven't done it and you're not technical is a challenge. The free interfaces for working with it are typically very visually busy and not intuitive fo

the goods from Q2:Tracked Audit redesign Fbit.ly/28TD538 Check It Out: Moz Content’s Q2 Feature Updates (Tons of New Stuff!) Posted by tylermurrayIt’s been a busy quarter for the Moz Content team, and we’re excited to share the results of our hard work! During the first few months after launch, we focused most of our energy on improving the Content Audit workflow with a few stability- and speed-related updates sprinkled in. This quarter we’ve had the opportunity to explore exciting ideas that create unique insights for you, our awesome users! These are the first (but definitely not the last) round of innovative additions for the year. I want to see these updates in action! One of the more challenging aspects of building and executing on a content strategy is the ideation phase. The proverbial question of “what should I write next?” is a constant theme in our customer and industry feedback. That’s why we've focused a majority of our efforts on taking the pain out of content ideation. With that, here are

me. Virtual vs. cobit.ly/28TD5Qv Are Coworking Offices Eligible for Google My Business Listings? Posted by MiriamEllis[Estimated read time: 7 minutes] Coworking office spaces have existed for more than a decade around the globe, and I consider it a testament to their growing popularity for start-ups and agencies that I’ve been seeing an increasing number of questions about them in recent times at places like the Moz Q&A forum and elsewhere. The burning question on everybody’s mind is: do coworking locations meet or fall afoul of the official Guidelines for Representing Your Business On Google? This article attempts to provide the most thorough possible answer to this important question. Image courtesy of Manuel Schmalstieg on Flickr Google isn’t always completely transparent in their guidelines, so I went for the next best thing. In researching this topic, I communicated with Google My Business Community forum Top Contributor, Colan Nielsen, and want to thank him for conferring about best practices wit

nd neighboring Kirread.bi/28TLeEG The Latest: Australian leader urges Britain to stay in EU LONDON (AP) — The Latest on Britain's referendum on whether to leave the European Union (all times local):12:15 a.m.The "remain" side has scored only a narrow victory in the large northern English city of Newcastle.Official figures show that 50.7 percent of voters in Newcastle backed U.K. membership in the European Union and 49.3 percent wanted to leave.The odds of a "remain" victory fell from almost 90 percent to 72 percent on the Betfair exchange, and the pound — which had soared after polls suggested a "remain" victory — fell by 1.5 cents against the dollar to $1.4830.University of Strathclyde political scientist John Curtice told the BBC "it may be possible that the experts are going to have egg on their face later on tonight. It may be the first sign that the 'remain' side are not going to do as well as those early polls suggested."___12:05 a.m. FridayThe vote counting in the northern England area of Leeds

bit.ly/28TD5jL Keyword Explorer Upgrades: New Features, More Lists, and Better Metrics Posted by randfishIt's been 5 weeks since Keyword Explorer's launch and in that time, more than 75,000 folks have tried out what is, in my opinion, the best keyword research tool on the market. And I'm not alone: And that's just a sampling of the many, many kind pieces of feedback we've received the last few weeks (OK, there's even more than that... it just keeps on going). But today, we're upgrading it further with three of the most requested features since launch. Keyword volume is now internationalSince launch day, KW Explorer has only had support for US volume, but as of today, that's no longer the case. Russ Jones has been working with the team to support a larger capacity for international volume data, and we've got significant coverage for UK, Canada, and Australia, more moderate data for other Western languages and countries, and a small amount in regions and languages beyond those. Over time, we'll be refini

d libit.ly/28TM0RU Long Tail SEO: When & How to Target Low-Volume Keywords - Whiteboard Friday Posted by randfishThe long tail of search can be a mysterious place to explore, often lacking the volume data that we usually rely on to guide us. But the keyword phrases you can uncover there are worth their weight in gold, often driving highly valuable traffic to your site. In this edition of Whiteboard Friday, Rand delves into core strategies you can use to make long tail keywords work in your favor, from niche-specific SEO to a bigger content strategy that catches many long tail searches in its net. Click on the whiteboard image above to open a high resolution version in a new tab!Video TranscriptionHowdy, Moz fans, and welcome to another edition of Whiteboard Friday. This week we're going to chat about long tail SEO.Now, for those of you who might not be familiar, there's basically a demand curve in the search engine world. Lots and lots of searchers are searching for very popular keywords in the NBA wor

hat focuses on crebit.ly/28TD67c Why We Only Accept 1 Out of Every 10 Guest Blog Pitches Posted by BopDesignThis post was originally in YouMoz, and was promoted to the main blog because it provides great value and interest to our community. The author's views are entirely his or her own and may not reflect the views of Moz, Inc.[Estimated read time: 6 minutes] We’ve been pitched a blog post about hoverboards. While hoverboards are pretty cool and I’d like to own one, our business and our blog have absolutely nothing to do with hoverboards. Why did we get pitched a post about hoverboards? Most likely because the person pitching the post saw we have a decent domain authority and they wanted to get a piece of it by getting a backlink from us. I’m sure their blog post on hoverboards would have been very interesting, but it likely would have caused our audience of B2B marketing professionals to scratch their heads in confusion. We know who we are, and who we are not We are a boutique digital marketing firm

into the inner workings of a very popular media sitebit.ly/28TDbYs "A Complete Failure": What Tech Businesses Can Learn from a Sports Blog's Scandal Posted by RuthBurrReedy[Estimated read time: 16 minutes] On February 17th, sports news and opinion blog SB Nation posted a longform story titled “Who is Daniel Holtzclaw?” The story, which took a sympathetic viewpoint on convicted rapist Daniel Holtzclaw, sparked a huge amount of controversy among SB Nation readers and garnered the blog a great deal of media attention. It took less than 24 hours for SB Nation to pull the piece, calling it “a complete failure.” In the aftermath, SB Nation’s parent company, Vox Media, convened a panel of editors and journalists to investigate how a piece taking such a controversial stance on such a sensitive topic could have been published on the site without anyone saying “Hang on, is this a good idea?” What does this have to do with digital marketing? When I read the peer review report, I was expecting a fascinating glimps